Integrating Applications to Boost Experience
The real transformational explosion predicted for this time period will not come out of products or technology, but by the convergence of applications.
I love, and have always loved, integrated applications. To me, this has always been one of the most exciting aspects of our business. And while we all tire of over-hyped marketing blasts about the cloud, I believe application integration may be the most exciting aspect, possibly one that is not hyped enough.