Do you really understand the Customer Journey in 2020? Interview with Jim Burton of BCStrategies
Understanding The Customer Journey in 2020 is more important than ever, especially given the changes to how people research technology decisions. Nobody I know understands these shifts better than Jim Burton, co-founder of BCSrategies. Jim shares his insight into how the industry is continuing to change and how online research has become even more important due to the lack of in-person conferences.